ISLA x FRED AGAIN PRE PARTY - Event Management & PR
For the exclusive ISLA x Fred Again Pre-Party, I executed a seamless event management and PR campaign to deliver a memorable experience and amplify brand visibility.
Responsibilities:
Guest List Management: Curated a VIP guest list, ensuring the perfect blend of influencers and brand-aligned attendees.
Influencer Relations: Coordinated directly with influencers to secure attendance and optimize event exposure.
RSVP Management & Communication: Managed all RSVPs, distributed event details, and ensured clear communication with guests.
Logistics Coordination: Organised transportation to and from the event for all guests.
Content Creation: Captured live social content during the event and collated footage from attendees.
Post-Event Wrap-Up: Created a dynamic wrap-up reel showcasing highlights of the event.
Social Monitoring: Monitored and engaged with event-related posts across social platforms.
Results:
Social Media Impact: 30 guests shared event content, resulting in:
6 dedicated social media posts.
29 Instagram Stories.
A combined potential reach of over 19.4M people.







