ISLA x FRED AGAIN PRE PARTY - Event Management & PR

For the exclusive ISLA x Fred Again Pre-Party, I executed a seamless event management and PR campaign to deliver a memorable experience and amplify brand visibility.

Responsibilities:

  • Guest List Management: Curated a VIP guest list, ensuring the perfect blend of influencers and brand-aligned attendees.

  • Influencer Relations: Coordinated directly with influencers to secure attendance and optimize event exposure.

  • RSVP Management & Communication: Managed all RSVPs, distributed event details, and ensured clear communication with guests.

  • Logistics Coordination: Organised transportation to and from the event for all guests.

  • Content Creation: Captured live social content during the event and collated footage from attendees.

  • Post-Event Wrap-Up: Created a dynamic wrap-up reel showcasing highlights of the event.

  • Social Monitoring: Monitored and engaged with event-related posts across social platforms.

Results:

  • Social Media Impact: 30 guests shared event content, resulting in:

  • 6 dedicated social media posts.

  • 29 Instagram Stories.

  • A combined potential reach of over 19.4M people.

Event Content Creation

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PARED EYEWEAR - Influencer Campaign