PARED EYEWEAR - Influencer Campaign

PARED Eyewear engaged me to lead a three-month influencer campaign aimed at connecting with a younger Gen Z and Millennial audience to boost brand awareness, elevate social credibility, and drive engagement.

The campaign’s success exceeded expectations, strengthening PARED Eyewear’s presence among Gen Z and Millennial audiences and cementing their relevance in the digital space.

Strategy:

• I designed and managed a comprehensive influencer campaign that included:

• Contra Collaborations: Partnering with micro and mid-tier creators to spark organic buzz and encourage authentic engagement.

• Paid Partnerships: Collaborating with select influencers to expand reach and deliver high-quality, impactful content aligned with the brand’s aesthetic.

• Conceptualised creative briefs for ambassadors to follow and produce. 

Results:

• Reach: Achieved a potential reach of over 2M.

• Engagement: Secured more than 10K likes, 500 comments, and 1K shares across platforms.

• Content Creation: Oversaw the production of 40 Instagram Stories, 18 Static Posts, and 12 Reels.