PLUM-P SKIN - Creative Direction & Social Media Management
Management of all aspects of PLUM-P Skin’s social media presence, focusing on showcasing the brand’s ethos of natural, consciously produced skincare. Key responsibilities include:
Content Creation: Designing visually stunning and brand-aligned assets that emphasise PLUM-P Skin’s premium, slow-fermented plant extracts and their skin-nourishing benefits.
Social Strategy: Crafting a cohesive strategy centred around education, engagement, and driving awareness of PLUM-P Skin’s conscious production and natural ingredients.
Post Scheduling: Ensuring consistent, strategic rollout of content to optimise audience engagement and maintain a strong online presence.
Account Monitoring: Building a loyal community by actively engaging with followers, responding to inquiries, and fostering authentic connections.
Influencer Relations: Partnering with aligned creators who share PLUM-P Skin’s values, ensuring collaborations amplify the brand’s story and drive meaningful results.
Performance Optimisation: Monitoring key metrics and refining strategies to maximise engagement, conversions, and overall growth.
Creative Shoot Direction: Developing the creative direction for product shoots, ensuring visuals are on-brand and convey the luxurious, natural essence of PLUM-P Skin’s offerings.
Through this comprehensive approach, I help position PLUM-P Skin as a trusted leader in natural skincare, resonating deeply with their audience while driving tangible brand growth.
